Are you a website owner wondering how you can stay ahead of your competitors and connect with your clients? Google offers you numerous tools that are a click away. You can create and customize your business profile, evaluate the organic traffic you receive, and analyze the performance of your website.
Each site needs an SEO strategy to rank exceptionally on search engines and proper analytics to plan for advertisement and content. You can accomplish this using tools such as Keyword Planner and Google Trends.
Here are the 8 Google products you should have if you own a website.
Google My Business enables you to create a great Business Profile and add to it photos and offers to appeal to your customers and potential clients. You also get to connect with them through calls and messages diversifying your transactions. Another good thing is that you have the liberty to make changes to your profile to resonate with your customers.
Want to know how many customers tried to reach you? GMB got all the statistics on this, including the number of calls, website visits, followers, bookings, and direction requests. This information will aid you in strategizing on how to reach more people and improve your profile.
2. Google Analytics (GA)
Google Analytics provides you with a summary of your account's activity, specifically the figures you want to see. The Acquisition section of this product helps you know how your visitors got to the page. If you want to learn more about Search Engine Optimization, you can link your Search Engine Console.
This product also has an Intelligence Events section that sends warnings or alerts to you when there is an issue with your website or SEO campaign. Thus, it is essential to plan for keywords that will drive traffic to your site. You don't waste much time trying to figure out where you should focus your SEO efforts!
The Google Search Console features three main reports; performance, coverage, and enhancements. The performance section provides you with data that shows your content's and website's performance in SERPs. Hence you get to see
- Top-performing pages
- Number of clicks per keyword
- The impressions for every keyword.
- Pages that have low CTR
The coverage report also shows the broken pages on your website. If the number of indexed pages on this report doesn't match those receiving organic traffic in your Google Analytics, there could be an issue with your pages. You can plan how you will fix this to enhance your site's performance.
4. Keyword Planner
SEO is essential for increasing the website's traffic to boost the conversion rate and sales. Keyword Planner helps you optimize your content to ensure you are ahead of your competitors and reaching potential customers. It enables you to boost your business.
You can utilize the Keyword Planner to discover the keywords that are relevant to your business. It also provides you with the specific words that people are searching for and the changes in these searches. Ultimately, helping you to use those that rank, giving you an advantage over other companies and organizations.
5. Think with Google (Test My Site)
This Google assessment tool analyzes the speed and performance of your website on mobile devices. The speed is based on the First Contentful Paint, the time it takes for your page to appear on the browser.
It also presents data such as the number of visitors you could be losing because of low speed or poor performance. You get to see how you compare with your competitors and how to make your site load faster to reduce bounce rate.
6. Google Trends
You can lose track of the evolving online content if you depend on Keyword Planner solely. Thanks to Google Trends, it monitors all the changes in search terms and keeps you updated all the way. Thus, you plan for keywords depending on the new trends emerging to update your content.
This product also shows how trends vary from one region to another. You can use this keyword information to create relevant content that reverberates with people in a specific region. Hence, increase the traffic and ultimately sales.
7. Google PageSpeed Insight Tools
This Google product presents the lab and field data of a page. It scans the page and gives it a score depending on its performance. A score of 90 and above is seen as good, that of 50 to 89 calls for improvements, and that below 50 is poor.
While lab data is essential for fixing performance issues, it does not offer real-world restrictions. The field data capture this, allowing you to evaluate the Chrome User Experience Report, First Contentful Paint, Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
You can see all these metric data of the origin or specific page URL. With the different classifications, you will identify what is performing well and what needs improvement. It helps you enhance your site's performance.
8. Google Alerts
Want to know who is mentioning your business or organization? Google Alerts can send you email notifications when news or articles mention your brand. You get to know how people view you and what you can do to improve your trademark.