AccuRanker’s 2007 study revealed that the legal sector is the most competitive when it comes to SEO. After an extensive analysis, the study showed that legal firms have the most challenges when it comes to generating traffic for their website. This indicates that having an effective SEO strategy is imperative and local SEO is especially crucial for lawyers and law firms.
Search Engine Optimization is a digital marketing strategy used by law firms and other businesses to gain visibility on search engines and gain new clients. Most clients use search engines such as Google and Bing to search for terms like “personal injury lawyers near me” or a specific law firm + a location. With stiff competition in the legal industry rising, it would be a crime not to incorporate local SEO strategy to ensure you rank and are visible on the local searches.
Local SEO is a strategy tailored to assist any business that serves a geographical location or one with a physical location. So, when a client in your surrounding region searches for a term related to your services, search engines will group the top most relevant businesses. This is referred to as the map pack.
Search engines use the client’s IP address to track their physical location and rank the businesses or law firms that adhere the most to the following three main ranking criteria:
If you’re not investing in SEO, you’ll miss out on valuable chances. For instance, your online presence will not generate the intended results without digital marketing and SEO. Below are some of the reasons why an SEO service is critical for your law firm:
Benefits of SEO services for your law firm
Increase traffic to your website. But not just more noise. You will receive more visits from the people looking for your goods and services.
Showing up repeated for your target audience on top of the serps gives you more clout. A consistent message helps tie it all together.
Combined with Google pay per click campaigns holding the Google search results positions allow you to show up on more of the front page of Google.
We understand that your law firm is a continuous process. Our SEO experts will help you develop content and promote the right keywords for your website.
Our skilled team will continually track and monitor your progress which is not a one-off process. We’re up-to-date with the latest SEO trends, and we’ll ensure your site evolves to remain competitive. So, if you’re a law firm and have not invested in SEO services, start today. You could be leaving a lot of money at the table by not optimizing your site and dominating local searches.